Metal Monster Marketing » Corporate Anthems http://metalmonstermarketing.com/blog Wed, 29 Apr 2009 16:57:00 +0000 en hourly 1 http://wordpress.org/?v=3.0 Attack of the 50 Foot Corporate Anthem! http://metalmonstermarketing.com/blog/dont-do-this/attack-of-the-50-foot-corporate-anthem/ http://metalmonstermarketing.com/blog/dont-do-this/attack-of-the-50-foot-corporate-anthem/#comments Sun, 14 Dec 2008 22:29:36 +0000 Steve Gerencser http://metalmonstermarketing.com/blog/?p=32 They’re baaaaaaaaaack. In this month’s edition of The Attack of the 50 Ft. Corporate Anthem we get a look at Honeywell, an even more countryfied version of the DRUPA theme song, and some very strange off off off Broadway musical rendition about Glaucoma.

You can blame my wife for this batch of Corporate Anthems. She didn’t believe that there was a Honeywell anthem, and I had seen it referenced online, so the quest began. After hacking through the jungles of Borneo, climbing the heights of the Himalayas, and fighting off the giant tarantulas in the desert of New Mexico, I found it. The Quest for Quality! I think the struggle was worth it, my wife thinks I’m going to get her fired.

In either case, enjoy the new anthems and be sure to check out some of the old ones on the Corporate Anthems page. And as always, if you know of any anthems hiding out in the wild, let me know and I’ll go catch them and add them to the zoo.

]]> http://metalmonstermarketing.com/blog/dont-do-this/attack-of-the-50-foot-corporate-anthem/feed/ 0 More Corporate Anthems http://metalmonstermarketing.com/blog/dont-do-this/more-corporate-anthems/ http://metalmonstermarketing.com/blog/dont-do-this/more-corporate-anthems/#comments Thu, 01 May 2008 15:00:07 +0000 Steve Gerencser http://metalmonstermarketing.com/blog/?p=22 georgecscott-pattonI love them, God help me I do love them so.

I’ve come across a few more Corporate Anthems that I just had to add to my collection.

The latest additions include the theme song for the Drupa International Printing and Paper Fair Drupa International another great tune for the fine folks at IBM a major change from the music of the 50s IBM Rational Software that rocks, and a great after school special ditty from KPMG KPMG.

But the biggest score this month is this cool video of Richard Stallman singing about free software. Not really a “corporate” anthem, but it’s just too good to not include in this list.

Check out the complete collection over on my Corporate Anthems page.

]]> http://metalmonstermarketing.com/blog/dont-do-this/more-corporate-anthems/feed/ 0 Jingles and Anthems – the end of a marketing mainstay? http://metalmonstermarketing.com/blog/business-issues/jingles-and-anthems-the-end-of-a-marketing-mainstay/ http://metalmonstermarketing.com/blog/business-issues/jingles-and-anthems-the-end-of-a-marketing-mainstay/#comments Sun, 30 Mar 2008 15:57:54 +0000 Steve Gerencser http://metalmonstermarketing.com/blog/?p=17 Corporate Anthems are a guilty little pleasure of mine.

Some of them are a tribute to an age of business and marketing that has long since passed, while others are simply a tribute to the egos of the people behind them. In either case there is something about them makes me smile. The same smile when watching a teenager at the mall walk in to a glass door while trying to look cool for some girl.

When it comes to anthems most people know about the IBM song from the 50s Ever Onward but not as many know that people are still making these things. I’m not why, but someone at Salesforce.Com decided that making a music video about the Dev Life was a good idea. Take a look at some of my collection and laugh. I hope to be adding to it soon.

Corporate Anthems

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