Archive for the ‘Cause Marketing’ Category





Slaktivism : Awareness or Useless?

Friday, December 10th, 2010

"Slaktivism" is a term coined in the early 2000's that generally means: the act of participating in obviously pointless activities as an expedient alternative to actually expending effort to fix a problem.(1) In other words, doing something easy that makes "you" feel good rather than doing something that might actually ...