Jingles and Anthems - the end of a marketing mainstay?
by Steve GerencserCorporate Anthems are a guilty little pleasure of mine.
Some of them are a tribute to an age of business and marketing that has long since passed, while others are simply a tribute to the egos of the people behind them. In either case there is something about them makes me smile. The same smile when watching a teenager at the mall walk in to a glass door while trying to look cool for some girl.
When it comes to anthems most people know about the IBM song from the 50s Ever Onward but not as many know that people are still making these things. I’m not why, but someone at Salesforce.Com decided that making a music video about the Dev Life was a good idea. Take a look at some of my collection and laugh. I hope to be adding to it soon.
