About Steve "Feydakin" Gerencser

I built my first website in late 1993 or early 1994 back when all of this first began. Back then it was all about ugly and the blink tag because it was the only thing that moved. Fortunately we've evolved from there.

My first truly successful website, VrE Online, started in 1995 and lasted more than 3 years before we shut it down. VrE Online was one of the first online magazines focusing on Virtual Reality and Gaming. And while the job of reviewing new games every month was great, I'm more proud of some of the technology we developed. We were developing some cutting edge, for the time, ways of scripting navigation. Things that by today's standard are overly complicated and quite simple to do. But back then all we had was JavaScript and CGI to work with.

In 1989 I started NeoTek Computer Systems. NeoTek was a do it all tech shop and we handled everything from basic hardware support to complex software development, including web design. NeoTek lasted until just a few years ago when I shut it down here in Indiana in 2002.

In 1998 I was invited to join ForTheWeb.Com as a partner. ForTheWeb is a hosting and development company based on Northern California. For several years we developed professional websites for a wide range of clients, from high end sites like DuoCor to less beautiful, but functional eCommerce sites like Eva's Esthetics. Eva was first built long before the days of osCommerce and we were forced to develop a series of shopping cart solutions for our clients. In 2006 I left my position at ForTheWeb and expanded my jewelry design career to full time.

By now you've probably notice several overlapping jobs. I admit it, it's a sickness, I'm not happy unless I'm working 70 hours a week with my hair on fire.

In 2002 I converted one of my tech clients, Images Jewelers, into one of my design clients as I became a bench jeweler and jewelery designer for them. I've been successful there placing 2nd in the 2005 IJA design competition. During my time with Images I have managed to convince them that they can sell custom jewelry online and I developed their current custom jewelry website. Using the knowledge I've gained over years of development on the internet we have taken their site from nonexistent to supporting two full time people and still turning a solid profit. In fact, the return Images sees from marketing spending translates to roughly $.13 cents spent getting each visitor to the site and earning just over $1.31 from every visitor. Not everyone will see that level of return, but it is nice to know that it is out there.

January 2008 sees the grand opening of Metal Monster Marketing!

Over the last few months I have found myself offering more and more help to business associates and local charities with websites as an outside consultant. I discovered that I missed the thrill of building things up from scratch and the challenge of competing not only with other businesses, but with the all mighty Google as well. So it's time to get back in to the game on a serious level.